In some ways, e-commerce is the best thing that ever happened to marketing. Before the internet, everything was TV, radio, and print. You purchased spots and advertised, in the hopes that shoppers hearing your jingle often enough would eventually give you a call or drop by your brick-and-mortar store. And even then, you were pretty […]
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Three Unexpected Benefits of Using a Content Delivery Network (CDN)
The statistics are in: faster-loading speeds = happier customers = more conversions. We’ve said it before, and online shoppers agree. As browser speeds continue to accelerate, customers expect faster performance. Sites with loading times over 3 seconds can expect bounce rates of 40%... or worse. This is why so many e-commerce businesses use a content delivery network (CDN) […]
continue reading...3 Big Ways B2B Needs Mobile
Everyone knows why B2C web stores love mobile: phone and tablet-toting customers can swipe, browse, buy, and bookmark more for later, all while standing in line for the bus. But B2B’s a different game. Long sales cycles and complex approval processes are no place for smartphones, right? Wrong. Here are three urgent reasons your B2B […]
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