Articles By: Sana Commerce

CRO for E-Commerce: Digital Tools to Accelerate B2B Business

Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors that take a desired action (such as buying a product, downloading a white paper, or leaving contact details) after visiting a company’s website.

A B2B Web Portal to Benefit Both Your Business and Your Customers

Good customer service used to depend on having the right person up-front (or the right sales reps on the road) dealing with your customers. The expertise of your employees is still paramount, but now it shows up in a different way: as a supplement to a B2B web portal with self-service capabilities.

Top 5 Manufacturing Trends to Consider for 2021

There is no doubt that restrictions and precautions necessitated by the COVID pandemic drastically altered the way many businesses operated in 2020. But what about 2021 and beyond? What manufacturing trends should you keep in mind when considering your ongoing strategy?

5 Easy Ways Manufacturers Can Improve the B2B Customer Experience

Most successful companies appreciate the value exceptional customer service brings to their business. Consumers realize that they have choices about where to shop and who to do business with. Years ago, friendly, knowledgeable sales personnel spent time and effort cultivating loyal repeat customers. Now, with most purchasing done through digital channels, organizations need to know …

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The Top B2B E-Commerce Trends for 2021

 E-commerce trends change rapidly over the years. Advances in technology and digital transformation of businesses are driving these trends.  As time goes on, e-commerce has become more innovative and sophisticated. Increasing demand from customers and the world's current state has made digital transformation and e-commerce more important than ever.  So, what are the top B2B …

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Dealing (Successfully) with B2B Disruption in 2021

It was not even a year ago when many B2B organizations wondered if going digital would be a good idea for them. Would it be worth the time and expense to take their already successful marketing online? Or would an online presence increase their customer base and their revenue? Fast forward one year, and many …

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Microsoft Insights: 5 Arguments for Pairing Your Dynamics 365 ERP with E-Commerce

Especially now, buyers appreciate the flexibility, convenience, and safety it offers to both businesses and consumers to shop online. In fact, many companies are turning to e-commerce to keep them going in these uncertain times. Whether B2B (business to business) or B2C (business to consumer), e-commerce is growing in demand, and consumers have choices and …

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Manufacturing Digital Transformation and E-Commerce: Now Is the Time

The disruption caused by the COVID-19 crisis has quickly changed the way Americans and others around the globe conduct business. Many have shifted their focus to online endeavors to continue serving their customers. Not only does online marketing allow your current customers to deal with you remotely, but it also opens up new revenue sources …

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Level Up Your E-Commerce Project Plan: 5 Rookie Mistakes to Avoid

This year, you've probably read a lot about the importance of a B2B e-commerce solution for your company. But in addition to higher sales and more customers, there are other measurable goals you can achieve with a well-designed e-commerce store. The key to success is to have a sound e-commerce project plan. Perhaps surprisingly, the …

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Is Your Construction E-Commerce Platform Ready to Meet the Challenge?

Do we have to remind anyone on the planet that 2020 has been a year of incredible disruption? In addition to the human toll, all businesses across all industries have been affected by the Covid-19 pandemic. Is your construction e-commerce platform fit to withstand even more change on the horizon?

 

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