Articles By: Sana Commerce

Sana Commerce's Logo E-Commerce Analytics: Optimizing Your E-Commerce Solution

The world of e-commerce has grown and changed in ways we would never have imagined just a few years ago. The restrictions of the pandemic and the shift to online buying have driven many businesses to adopt e-commerce. Those already operating online seek ways to refine their operations to serve their customers better and remain …

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Sana Commerce's Logo 9 B2B E-Commerce Trends that Will Affect Your Business in 2022 – Part 3

In this three-part series, we're looking at trends in B2B e-commerce that may affect your business in 2022. Watching e-commerce trends can help your organization make wise business decisions. In Part 1, we talked about business buyers as consumers, customer experience in analytics, and personalized B2B pricing. In Part 2, we discussed contextualized real-time pricing, …

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Sana Commerce's Logo 9 B2B E-Commerce Trends that Will Affect Your Business in 2022 – Part 2

This three-part series examines the top B2B e-commerce trends that businesses can take advantage of in 2022. Knowing which e-commerce trends to pay attention to can help your organization make wise business decisions. In Part 1, we talked about business buyers as consumers, customer experience in analytics, and personalized B2B pricing. In this post, we’ll …

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Sana Commerce's Logo 9 B2B E-Commerce Trends for 2022 - Part 1

With 2022 Q2 fast upon us, B2B e-commerce trends are a hot topic. What does the future look like for businesses relying on e-commerce or investigating a move to that marketplace? It’s no news to anyone that COVID-19 adjustments have been the driving force behind innovative business approaches. And as much as we’re all ready …

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Sana Commerce's Logo CRO for E-Commerce: Digital Tools to Accelerate B2B Business

Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors that take a desired action (such as buying a product, downloading a white paper, or leaving contact details) after visiting a company’s website.

Sana Commerce's Logo A B2B Web Portal to Benefit Both Your Business and Your Customers

Good customer service used to depend on having the right person up-front (or the right sales reps on the road) dealing with your customers. The expertise of your employees is still paramount, but now it shows up in a different way: as a supplement to a B2B web portal with self-service capabilities.

Sana Commerce's Logo Top 5 Manufacturing Trends to Consider for 2021

There is no doubt that restrictions and precautions necessitated by the COVID pandemic drastically altered the way many businesses operated in 2020. But what about 2021 and beyond? What manufacturing trends should you keep in mind when considering your ongoing strategy?

Sana Commerce's Logo 5 Easy Ways Manufacturers Can Improve the B2B Customer Experience

Most successful companies appreciate the value exceptional customer service brings to their business. Consumers realize that they have choices about where to shop and who to do business with. Years ago, friendly, knowledgeable sales personnel spent time and effort cultivating loyal repeat customers. Now, with most purchasing done through digital channels, organizations need to know …

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Sana Commerce's Logo The Top B2B E-Commerce Trends for 2021

 E-commerce trends change rapidly over the years. Advances in technology and digital transformation of businesses are driving these trends.  As time goes on, e-commerce has become more innovative and sophisticated. Increasing demand from customers and the world's current state has made digital transformation and e-commerce more important than ever.  So, what are the top B2B …

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Sana Commerce's Logo Dealing (Successfully) with B2B Disruption in 2021

It was not even a year ago when many B2B organizations wondered if going digital would be a good idea for them. Would it be worth the time and expense to take their already successful marketing online? Or would an online presence increase their customer base and their revenue? Fast forward one year, and many …

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