5 B2B Ecommerce Trends to Watch in 2019 and Beyond
There’s no denying the growth experienced by B2B ecommerce in recent years. It’s the kind of growth that gives companies like ours a reason to exist — a reason to help provide better systematization around the $1.2 trillion transactions projected for the industry by 2021. In order to keep up with this kind of expansion, …
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How Marketers Get the Most from ERP-Integrated E-Commerce
In some ways, e-commerce is the best thing that ever happened to marketing. Before the internet, everything was TV, radio, and print. You purchased spots and advertised, in the hopes that shoppers hearing your jingle often enough would eventually give you a call or drop by your brick-and-mortar store. And even then, you were pretty …
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The CIO’s Guide to a Bulletproof Ecommerce Investment
The Chief Information Officer (CIO) has one of the most critical jobs in any organization. The IT department he or she oversees is responsible for the swift, reliable, uninterrupted flow of business data between the company’s various systems. Often, these systems and the connections between them are incredibly complex. Take the relationship between an ecommerce …
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Integrated E-Commerce as the New Face of B2B Sales
E-commerce has changed the face of B2B sales. B2B companies are increasingly adopting online channels as at least an element of their overall business strategy, while a sizable majority of B2B executives consider B2B e-commerce critical to their long-term success. But it isn’t just the shift to the web that has transformed B2B sales. E-commerce …
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3 e-commerce KPIs you can measure from your ERP
As with any other venture, we measure the success of an e-commerce channel by its performance. Assessing this performance involves analyzing numerous, multi-faceted sets of business data. A few of the key measurements include cost, revenue, customer engagement and satisfaction, as well as many others. We measure each of these data sets with e-commerce KPIs, …
4 Reasons Microsoft Dynamics 365 is Great for E-Commerce
As e-commerce specialists for nearly twenty years, one of the questions we hear the most is how well different ERP systems work when it comes to running an online channel. There’s no clear-cut answer: every ERP has its advantages, and a lot depends on factors like your industry, the size and complexity of your company, and your business and engagement models. To take Microsoft’s latest offering, Dynamics 365, as an example, it actually …
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5 Reasons Your Business Needs to Join the Food and Beverage E-commerce Revolution
E-commerce is no longer the sole purview of entertainment, electronics, and clothing. The food and beverage industry is gradually shifting towards the online market, and the time for your business to get on board is now. The industry is at a turning point. Innovative startups are using scalable online solutions to capitalize on shifting consumer …
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Three Unexpected Benefits of Using a Content Delivery Network (CDN)
The statistics are in: faster-loading speeds = happier customers = more conversions. We’ve said it before, and online shoppers agree. As browser speeds continue to accelerate, customers expect faster performance. Sites with loading times over 3 seconds can expect bounce rates of 40%... or worse. This is why so many e-commerce businesses use a content delivery network (CDN) …
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5 Steps to a GDPR-Ready Web Store
The European Union’s General Data Protection Regulation (GDPR) went into effect May 25th, 2018. The regulation aims to give EU residents greater access to and control over their data online, and compliance is mandatory not just for businesses in the EU, but anyone doing business with or exporting data from the EU. This means that …
Gaining the Competitive Edge in eCommerce, Part 2: Maximizing Sales Growth
By John Pollard, Technical Writer, k-eCommerce This is the second article in a two-part series on key online competitive differentiators. Here, we look at ways to maximize sales growth, using a success story example. If you missed our first installment, with a focus on reducing operational costs, you can view it here! Part 2: Maximizing …
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