Articles By: Dynamicweb

What Your Data Isn’t Telling You: The Limits of Big Data

We’ve all heard of big data—the vast analytics capabilities made famous by Silicon Valley’s power players including Facebook, Google, Twitter, and Amazon. It conjures up images of never-ending server farms– massive warehouses filled to the brim with terabytes of data–as well as the controversy stirred by the NSA’s surveillance data mining. But while “big data” …

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What are the capabilities needed in a PIM solution?

A Product Information Management (PIM) solution will give you a 360-degree overview of your product information and a single place where all the information about your products are managed. Typically, such information has been managed in different applications and productivity tools such as spreadsheets and personal databases. With the rise of ecommerce and the related …

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What is Multi-Channel Publishing and How Does it Maximize eCommerce Success?

Multi-Channel Publishing means delivering content to your audience in many ways at the same time. Some people might read your content on your website using a desktop, while others might access your content via social media using mobile phones or tablets. Others might see your content from a display in a physical store or find …

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Product Configuration Essentials

Product configuration allows for customer self-service, reduced workloads for your team, and even greater assurance for your shop that the order is correct. For companies selling complex products and for their customers, there’s an abundance of benefits to product configuration. The ability for the customer to self-serve is more important than an overwhelming amount of …

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Essential International eCommerce Tips: Culture, Content, and Commerce

Customer experience goes beyond the data that you share with your website guests. The quality of their web experience also extends to the content you deliver and how you deliver it. In order to grow your business with international eCommerce, language and local culture should be taken into consideration for your customers. Language A multilingual Content …

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Case story: Transitioning from B2B to B2B2C

How do you go from delivering strictly technical info to your distributors (B2B) to increasing overall sales by helping your end customers (2C)? One of the trends that B2B companies are seeing more frequently is the need to meet their customers directly in their search for products and solutions. It's called B2B2C and its here …

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PIM: Creating an Effective Product Workflow

A product information management (PIM) platform is critical to collecting, handling, and enriching your sales and marketing data, but a PIM product workflow does the heavy lifting. It’s not enough to have that data in place. To maximize your competitive edge, your efficiency, and your customer service, moving that data through a solid workflow is key. …

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Black Friday 2020 and the importance of omnichannel

Black Friday, how you’ve changed. Do you remember Black Friday before ecommerce? Before online shopping, people lined up outside, often in the very cold, to get a once-a-year opportunity to save big on consumer electronics and other products. As an annual event, this tradition of Black Friday reached its crescendo when there would be at …

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What is eCommerce Product Enrichment and How Can it Increase Sales?

  Online shopping allows consumers to sit and browse for exactly what they want, checking out product details and reviews on their own terms. For many people, it’s preferable to the hustle and bustle of offline shopping. But when an ecommerce platform lacks details, online shoppers will turn away from sites without the product data …

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How Today’s Wine Distributors Wow Customers with Integrated eCommerce + ERP

Like every business today, wine distributors must provide a seamless, omnichannel customer experience to stand out. It may seem hard to achieve, especially in an industry with razor thin margins. That’s why Dynamicweb has partnered with 365WineTrade by Western Computer to provide a fully-integrated eCommerce and ERP solution optimized for wine distribution. Why go over-budget by spending extra money on separate …

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