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How to help your sales team embrace a B2B eCommerce strategy

By / April 12, 2021
eCommerce, a disruptive force for years in the B2C space, is now seeing massive traction in B2B markets as well. It's not hard to see why—many of the benefits that have driven consumers to eCommerce channels also exist for business purchasers, just at a larger scale. Convenience, personalization, and accessibility are all reasons B2B buyers …

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Unified Configure-Price-Quote (CPQ) and eCommerce for Microsoft Dynamics 365

By / March 30, 2021
Providing powerful web-based experiences has become a core competitive practice across many industries, especially in 2020. One type of digital experience is really starting to gain traction: online product configurators. Odds are you’ve even used one yourself! If you have ever ordered a product online that can be customized with different parts, colors, or designs, you …

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Adding to the Retail Capabilities of Microsoft Dynamics 365

By / March 30, 2021
If your organization uses or is considering using Microsoft Dynamics 365 for enterprise resource planning or customer relationship management, you know that there are many applications to pick and choose from in building your system. From customer service to sales to artificial intelligence, the platform grows as you require. While retailers enjoy D365 for its …

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Five Reasons Product Configuration Is Good For your eBusiness

By / March 30, 2021
Help the consumer help themselves. Quality self-service is an admirable goal for both businesses and customers, but it’s not always easy. How do you guide the consumer while simultaneously giving them the independence they desire? When you’ve got two competing objectives, delivering the best customer experience gets tricky. The answer is product configuration. A configurator …

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What is the ROI of Product Information Management (PIM)?

By / March 30, 2021
More and more businesses and organizations are seeing the benefits of PIM systems and adopting this technology. Product information management or PIM is a growing market across the world. The compound annual growth rate of the PIM market is expected to grow around 25.1 percent between 2019 and 2027. More and more businesses and organizations are seeing …

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Why Your B2B Business Needs to Invest in Ecommerce

By / February 8, 2021
In this blog post, we'll look at some of the benefits the ecommerce experience can provide to B2B buyers, the growth of the ecommerce channel for B2B, and make a case for introducing ecommerce as a purchasing channel for your buyers. Ecommerce—long recognized as a force for change in the world of consumer purchasing—is starting …

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Avoid Business Overexpansion: Will Glitter Bomb…bomb?

By / March 30, 2021
It started with a simple prank idea: send a glitter-filled envelope to someone you hate and rejoice as their clothing and furniture are coated with sparkles. Throw in a reasonably-priced service and some hilarious website copy, and you have the website shipyourenemiesglitter(dot)com, founded by Australian entrepreneur Matthew Carpenter. The site quickly went viral, attracting attention …

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Inside Out and Emotions in B2B Content Marketing

By / February 1, 2021
The latest anticipated summer movie from the acclaimed animation studio Pixar isn’t only for your family. It also has valuable lessons for your e-business. Inside Out features five emotions (Joy, Sadness, Anger, Fear, and Disgust) that exist, personified, inside a girl’s mind as she grows into adolescence. Despite the power of these emotions, many marketers completely neglect …

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