ERP and eCommerce integration impact on customer service is unavoidable. In fact, integration significantly enhances customer experience and satisfaction. There are some prominent ways in which integration between an ERP and eCommerce platform benefits the end customers:
Real-time Inventory Availability:
Placing an order on the web store involves product selection, then completing the whole checkout process. After doing all that if the business informs that the product goes out of stock and the count was incorrect on the web store. This situation results in a waste of time and gives a bad impression to customers and they will be reluctant to shop from that store again.
Faster Order Processing:
Accurate Order Information:
Personalized Customer Service:
With ERP and eCommerce integration, a valuable amount of customer sales data will be available in an ERP. This data revels the customer's order history, their buying patterns and other relevant information. This information allows businesses to provide personalized customer service and discounts.
Seamless Returns and Exchanges:
Overall, ERP and eCommerce integration impact on customer service is long term. Process automation not only increase efficiency but also improves the customer experience and retention rate. Updated and accurate information, faster processing, and personalized service are some key benefits. Increase customer satisfaction and loyalty, ultimately drive business growth and prosperity.