In today’s world of cut-throat competition, staying competitive in the digital marketplace is a matter of survival. The ability to sell on Omni channels and be found on search engines can make or break a business. Moreover, advanced data analysis, complex operational needs, ability to sell on marketplaces, quick adoption to the new sales channels, market pressures, and dealing with high-volume customers drive organizations to go beyond Unified eCommerce solutions and implement Enterprise eCommerce Platforms.
This new reality has its impact on the choice of eCommerce solution that businesses chose to showcase their products. With the Enterprise eCommerce’s ability to provide a variety of
Market share of the leading E-Commerce Platforms
According to buildwith.com, the three top Enterprise eCommerce solutions together have about 9.6 million sites:
Market share of the leading Unified eCommerce Platforms
In comparison, the top Unified eCommerce solutions have less than 15,000 sites combined. The statistics also show that there is a trend of customers moving out of Unified eCommerce due to its limitations and inability to adapt to the ever-changing reality of the competitive eCommerce market.
The shift from Unified to Enterprise eCommerce
The image shown below depicts the change in the customer preferences of one of the well-known Unified eCommerce solutions. It is worth noting that none of the Unified eCommerce solutions has a big market presence. It is also very evident from this example that there is a significant change in the mindset of the organizations to move from Unified to Enterprise eCommerce solutions.
Limitations of Enterprise eCommerce and ERP Connectors:
Moving from Unified eCommerce to Enterprise eCommerce also has its challenges. Being developed on top of the ERP database, Unified eCommerce provides the benefit of tight integration with ERP. Consequently, this also becomes their limitation in competing and keeping current with innovations in the eCommerce world.
Due to the different nature and scope of the ERP and the eCommerce, eCommerce ERP connectors can only provide a partial integration by creating a relationship between the common entities of the two systems. Items, customers, prices, quantities, and orders are some of the common entities integrated by the connectors.
The partial integration provided by the ERP-eCommerce connectors reduces the organization's overall efficiency. There is still a need to manually manage the entities not available in ERP like Product Catalog, Images, SEO, etc.
The x2x Advantage:
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