A Product Information Management (PIM) solution will give you a 360-degree overview of your product information and a single place where all the information about your products are managed.
Typically, such information has been managed in different applications and productivity tools such as spreadsheets and personal databases. With the rise of ecommerce and the related need for more available product information, this approach creates a range of pain points such as:
❌ Not being able to meet time to market metrics for new product introductions
Having a flexible data structure
One challenge in managing product information is that we do not need the same product attributes for different groups of products. Handling that issue in a flexible and user-friendly way is a core capability in a professional
A PIM solution allows you to define the product attributes required for each group of products. Some attributes as dimensions, weight and color will be needed for all or most products, while some attributes will be very specific to a given group of products. You may define these requirements internally and/or use an external standard such as eClass, ETIM or other available standards within the industry and geography where you operate.
Increasingly trading on marketplaces like
A well thought PIM solution will not only provide you with flexibility around requirements for product attributes, but also ease your work where the requirements are the same. This is done through inherency. That means, that if a range of product groups or specific products should have the same definitions and values, you can maintain the product information at the common level and not need to collect and maintain the same shared information for each product.
Ensuring data quality
Taking care of relationships
- Accessories, so you can present the best and adequate accessories available and suitable for a main product in order to facilitate a complete buying experience.
- Spare parts, so you can assist your customer and underpin a lasting customer relationship.
- Replacements, so you can suggest a new a better option when a product has become obsolete or a similar product when you are out of stock.
- Cross-sell options, so you can make the customer aware of additional products to complement the initial product in mind.
- Up-sell options, so you can give your customer the choice of a more satisfactory purchase.
Inclusion of digital assets and references
Handling product data is also about storing and managing the relationship to digital assets. Such assets are product images in various sizes and taken from different angels if not maintained as 3D media and videos, data sheets, line drawings, brochures, installation guides, safety handling sheets, certificates and more.
Providing Product Information in multiple languages
Again, the ability to embrace flexibility is essential, as some attributes are language specific and some others are not, value lists for colors and other reference data are language specific but other lookup lists are not.
Calculate your PIM ROI
Are you considering PIM system but unsure of the business case? Try our