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PIM: Creating an Effective Product Workflow

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    A product information management (PIM) platform is critical to collecting, handling, and enriching your sales and marketing data, but a PIM product workflow does the heavy lifting. It’s not enough to have that data in place. To maximize your competitive edge, your efficiency, and your customer service, moving that data through a solid workflow is key.

    Let’s back up — what is workflow, anyway? A PIM product workflow is the way a product moves through processes, whether you are adding a new product, removing an obsolete product, or updating existing product information.

    Whatever workflow you are implementing, following best practices for PIM product workflows positions your business to make the most of your resources, managing products at any stage accurately and efficiently, and distribute your product data to multiple channels from one centralized location.

    Learn more about the benefits of eCommerce + PIM in our free whitepaper, The Case for Integrated PIM.

    Creating an Effective PIM Product Workflow

    Regardless of what you are doing with the products in question — bringing them onboard, updating them, taking them out of the system, or introducing them to a new channel — workflow offers a way to keep it organized and to keep everyone on task. Everyone should know their roles, for instance, whether writing marketing copy, identifying what aspects of a product’s related content need to be updated, determining which product info to send to a new channel, or signing off as a manager.

    Ensure that approvals are in place for the critical aspects of your processes. This ensures that nobody can publish inappropriate or incorrect data, even accidentally. And an effective PIM product workflow notifies users when others have completed tasks that impact their work, enabling them to prioritize their tasks. It also allows staff to identify anything overlooked and who is responsible for filling in the blanks. Instead of wasting time going back and forth trying to track down what needs to be done and by who, it’s all laid out in the PIM. It’s also possible to prioritize specific tasks for identified users to ensure that product workflows follow an order that makes sense.

    Implementing your PIM Product Workflows

    Check out our video on PIM product workflows for more information. If you like what you see or want to explore further, you can get instant access to a full demo environment of our platform, including PIM, eCommerce, CMS and Digital Marketing.

    You can also contact us to set up a specialized walk-through demo with one of our product specialists. In this session, you can take a closer look at how our platform will support your PIM product workflows.

    To learn more, download our free whitepaper, The Case for Integrated PIM.



    Written by Dynamicweb, global eCommerce software provider and Microsoft Gold Partner. To learn more, please visit:

    One Response to “PIM: Creating an Effective Product Workflow”

    1. Many thanks for always keeping your content up to date. Your level of dedication is clearly visible through this blog!
      Thanks once again!

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