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Anya Ciecierski, CAL Business Solutions

Why Customer-Centric ERP is a Must for Today’s Wholesalers and Distributors


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In today’s global market, wholesale and distribution companies have to deal with steadily-increasing challenges from online competitors. As more online companies offer next-day and same-day delivery and customers demand more rapid and precise service, it is imperative that wholesalers and distributors embrace customer-centric ERP to answer the demand and effectively compete.

Precision is key when it comes to implementing ERP in wholesale and distribution. As a leader in the industry, you want to make sure you get the right products to the right customers in as little time as possible. The old adage, “The customer is always right” has never been more relevant. Today’s customers expect instant access to current inventory, product information and delivery estimates. They can also provide instant feedback, both positive and negative, and they expect orders and service to be timely and accurate.

ERP leaders are implementing customer-centric ERP that focuses on customer information. The more you know about a customer and their needs, the easier it is to make sure they have their needs met efficiently. According to the Aberdeen Group, leaders in wholesale and distribution are more likely to have customer self-service portals, real-time visibility into the status of all processes and data, the ability to perform demand planning and forecasting and share data with customers and suppliers.

Being a leader in wholesale and distribution means adapting to the changes and challenges of today’s market. For the near future, that means embracing customer-centric ERP.

To read more about it, download the free Aberdeen report: “Customer-Centric ERP for Wholesalers and Distributors.”

If you are a distribution company that is ready for new ERP software, CAL Business Solutions has the experience to help you evaluate your options and make the right choice. Contact us at 860-485-0910 x4 or [email protected].

By CAL Business Solutions, Microsoft Dynamics GP and Acumatica Partner, www.calszone.com

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