Sana has served many businesses in the electronics industry
Spotlight: Electronics Industry
We wanted to highlight solutions for the electronics industry in particular, because we’ve seen what integrated e-commerce can do for these companies. To give you a taste, we’ve put together a few of the biggest benefits of ERP powered e-commerce for electronics businesses.
Benefit 1: The Power to Leverage the Data and Logic you Already Have
Choosing software that integrates directly with your ERP (e.g.
What does that mean for your web store? For starters, it means you never have to duplicate or synchronize information that’s already available in your ERP to make it available in your web store environment. Besides keeping your product information consistent, this setup also ensures that any changes made in your ERP are available in your web store in real time (more on that in a little bit).
Benefit 2: Better Support for Your Customers (and Your Staff)
Electronics businesses typically deal with large, diverse, ever-changing product catalogs. There’s a lot to be said for making the switch from paper catalogs to online catalogs, but there’s even more to be said for making the switch from online catalog to web store.
Why keep unnecessary steps between the informing and purchasing stages?
Of course, not all of your customers will require (or even want) access to your full range of products. Integrated e-commerce solutions make it easy to arrange this with personalized catalogs. By limiting the options for your clients, you make it easier for them to quickly find what they want and place an order. This also makes it easier for your sales team to offer relevant product assortments to clients.
This is only one example of how ERP powered e-commerce can help you with improved catalog management. Read more on this topic in our article:
Benefit 3: True Real-Time Information
Another common pain across the board for electronics companies is the fast-paced nature of technological developments. The irony isn’t lost on us that the tech advancements that brought these businesses to the top of their game are also creating logistic struggles for them.
What do you do when your products develop faster than you can update your catalog? What do you do when product demand skyrockets upon release, and then quickly fizzles out?
You run a tight ship. Streamlining and optimizing as many of your backoffice processes as possible will put your company in the state to take new product releases and updates in stride (and to profit from them). Providing true real-time information in your web store is one of the best ways you (and your customers) can keep up with a fluctuating product assortment.
When you have a constant stream of products coming and going (and changing), it’s a challenge to keep up with everything. We already suggested that you integrate your ERP with your web store in order to better manage a complex product assortment. But this solution will also help you keep your online catalog up to date in real time, all the time.
Benefit 4: Simplicity and Ease
There are many features of integrated e-commerce that increase simplicity and ease for businesses and their clients. For electronics businesses in particular, we’ve noticed that it’s really helpful for them to let their return customers create order templates based on past purchases. Besides increasing accessibility and ease, this is also gives you more insight to future orders so you can ensure you always have the right items in stock for your return customers.
Get Your Free Guide to E-Commerce for the Electronics Industry
We have a lot more advice and handy tools for you, and we’ve made it all available in our free ebook: