As per BRP’s definition, unified commerce places customer experience as top priority by leveraging a single commerce platform. A single platform gets rid of internal channels which operate in their own silos. Therefore, merchants leverage a centralized real-time platform for all customer engagement points.
Why do you need unified commerce?
I’m sure you have been hearing this word for a couple of years. Do you feel that this is something you need to take seriously if you are a small-scale retailer? The current business model is always connected online. Customers expect a smooth online shopping experience across all available channels and devices.
According to Gartner, 89 percent of companies are expected to shine mainly in the area of consumer experience. Unified commerce comes into the picture in this context. When your physical and digital channels are consolidated in one place, it offers you perfect and real-time data allowing you to understand and deliver customer requirements easily.
Unified commerce is a technique of offering omni-channel experience. When relying on a centralized platform for managing all client communications, retail companies can easily present the same feel, looks and messaging features across all the channels and mobile devices.
What will you achieve?
There are several platforms for retail companies to follow. However, not all have unified commerce features. Here are some of the potential features:
24/7 access to metrics and live data for users at the organization.
Technological unification towards all sales and marketing channels, people, business features and locations.
Fulfilling messaging, services and other features to clients based on their requirements/needs.
Mobile Responsive designs
Top class customer support with minimal IT involvement
Best webportal and mobile application performance.
Easy checkout process via payment gateways like Apple Pay, PayPal etc.
Pros of Unified Commerce
Well, there are plenty of pros for unified commerce. All these are for creating the best client experience. Today, users should have the provision to buy and receive products anytime and anywhere. Whether purchased online or returnedin-store. For instance, the sales team must be able to order something for their customers.
What’s important for users for online shopping? First of all, product information must be accurate for online purchasing. You need to make sure that product descriptions are detailed and consistent across your selling channels. Product recommendations need to be made based on past purchase history.
Working with Unified Commerce
First of all, a unified commerce platform has plenty of benefits; however, various retail companies may believe that working with one will be difficult, expensive and time-consuming – and they are most likely to be avoided.
This is actually true in the case of poor hardware and infrastructure. Studies shows that 37 percent of retail companies have a POS system which is over 5 years old. This is never going to help you deliver a unified consumer experience. Therefore, the only way to work on this is to change your existing infrastructure before moving to unified commerce. Take your time and deploy such platforms when you are charged up.
Unified Commerce – The Future
As a result, when placing the consumer at the middle of the retail business, unified commerce helps retail organizations to easily fuse a wide selection of goods that are available online with personal in-store services.
In future, if you feel that online webstores are going to cause a threat to your retail business, then its high time you start building a digital store for your retail organization so you have a backup when competing with your rivals. So, how to achieve the best results today – The answer is unified commerce!
x2x eCommerce is a revolutionary solution that adds an eCommerce module on top of Microsoft Dynamics GP along with the comprehensive web front components powered by Magento eCommerce!
Get in touch with our experts today for a “Quick Demo” to learn more!
by x2x eCommerce
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