First of all, it’s a tough market out there for eCommerce players and new techniques must be implemented to foster customer relationship management and greater customer base. What’s the most challenging part of any eCommerce business? Isn’t SEO a major concern for any business? If you don’t generate enough traffic to your website, what’s the point in having one? According to one of
#1. Improper Content ManagementAccording to studies this year, content marketing is the most effective medium for promoting your online business. If you think keyword stuffing and copied content can boost your website rankings, you are wrong! Improper content will lead to a lot of trouble for your website and eventually your website will get blacklisted too! Compose fresh and relevant content for your eCommerce platform with sufficient internal and external links. Especially for businesses like eBay or Amazon, you can find lots of blogs that act as a guide for customers. In one way, it acts as a FAQ for users and secondly, it helps your website to rank better. Apart from support blogs, you can also write about the latest products by promoting them differently. For example, if you have umbrellas for sale, you might consider promoting by posting a blog on “2017 Monsoon Collections”. Similarly, it you are considering promoting electronics, consider posting a blog on “Top 10 Budget LED TVs”. Link all the product's details to the respective pages to increase user engagement.
#2. Dynamic Product Ad-related IssuesThis is a very sensitive area where your products are open to your target audience. Platforms such as Facebook, Instagram, Twitter and Pinterest help in driving users to your website. If you are going to leave your advert open out there to the public, it won’t serve the purpose. Smart Targeting helps you generate the return on investment to a higher level. The Dynamic Product Ads help in re-targeting your prospects who had shown interest in your services or products earlier. There’s immense opportunity for Dynamics Product Ads these days. Choose them wisely depending on the nature of your business, product type, demographics, etc. Dynamic Product Ads work based on your IP address and based on your search captured earlier. For example, if you are looking for Adidas shoes, the next time you are browsing on Facebook, the same product appears on the ad banners. The chances of your buying the product is close to 40%.
#3. Loss of Social Engagement FocusIf you ever have a feeling that social media can be used to push promotions and products easily, you are wrong! 70% of the eCommerce companies fail to understand this. If you don’t nurture your customers properly, your social engagement rates are likely to fall. There are various ways to engage your audiences using attractive images, videos, live polls, competitions etc. You may also run festive promotions such as Summer, Winter or Fall offers to drive in customer engagement. Also, keep track of the activities once a week to identify your activity performance so you know how to better serve your customers in the future. If you look at banks these days, they make use of Social Media platforms for customer service purposes. Even customer grievances are handled well through social media platforms. People do not have the patience to make a call to the toll-free numbers, wait for the call to connect and get talking. Also, eCommerce companies encourage customers to write reviews and rate the company brands or products too.
#4. Neglecting Influencer MarketingThis is an inevitable marketing technique in the online industry. It is one of the recent developments that has penetrated to the marketing mix of various industries. The top domains that follow this concept are:
- Food and Gourmet
- Product Launches
- User Engagement
- Marketing Events or Campaigns and
- Product Reviews
#5. Underutilization of Videos on eCommerce platformDo you agree with me regarding Video promotions online? Some companies create videos and publish them without any proper guidance so they don’t realize any return on them. Let’s take up an example of a Facebook post: The user might see 3 posts:
- One with a standard text message,
- Another with a message and image,
- A third that has video embedded in it.
- Live Video Streaming
- 360-degree videos
- 30-second videos
- White board videos
- Time lapse videos and much more!