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Technology Management Concepts

Gartner – End to end customer insights’ achievable with Dynamics 365 CRM.


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    Dynamics 365 CRM

    Business owners who are not using  CRM software, or still relying on legacy programs to analyze their customer databases, may never see the value in software like Dynamics 365 CRM to discover opportunities to help increase revenues and profitability.

    As such, decision-makers might be well-served to review the Forrester Research overview on the role of CRM:

    “The business processes and supporting technologies that support the key activities of targeting, acquiring, retaining, understanding, and collaborating with customers.”

    Moreover, CRM provides what Forrester refers to as an “inside-outside” approach to analyzing the “end-to-end” customer cycle. Furthermore, Gartner points to this process of data analytics as a critical step in achieving “actionable customer insights and opportunities.”

    To this end, Microsoft Dynamics 365, launched last July, is designed to deliver such actionable data to automate workflows while bringing meaningful metrics to the forefront; this, to assist sales and marketing to better understand the overall operational efficiencies(or inefficiencies); costs associated with all phases of marketing; salespeople revenue; sales cycle timelines, to name a few possible outcomes.

    And yet, Dynamics 365 is not a stand-alone software. As Fortune magazine notes, the platform  “...integrate(s) with Office 365 to connect the ‘structured workflow’ of business apps with the ‘unstructured workflow’ of collaboration and productivity.”

    In the service sector, too, Dynamics 365 will allow asset monitoring and “anomaly detection” as part of its inherent design in the digital realm of the Internet of Things (IoT).

    Contact us to learn more about the Dynamics product line, including Dynamics GP, Sl and Dynamics 365. Leverage our experience as a certified, Microsoft Gold Partner.

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