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Solver Global

Microsoft Dynamics CRM and Salesforce Forecasting and Analyses


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If your business has a sales and marketing team, and your business wants to show your customers that they are top priority, a customer relationship management (CRM) software is probably a good thing to invest in. If you are not familiar with CRM, let me give you an overview of it, as well as examples of how CRM can benefit your company.

According to TechTarget, CRM is a term that refers to “practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.” A CRM solution is a multi-faceted platform where all things essential to customer relationship development are collected. It was created to consolidate information on clients across several channels or points of contact between the customer and the business. Sales forecasting and analysis for CRM applications allow businesses to create accurate forecasts, improve collaboration between teams, and speed up revenue growth.

Technology Advice mentions that one of the long-standing rivalries in business information technology (IT) is Microsoft Dynamics versus Salesforce. They are two top CRM products whose solutions are extremely similar. Microsoft Dynamics CRM and Salesforce CRM are business applications that assist business professionals with tracking all interaction and information from your customers. This benefits larger corporations because it gives every person in the company a full and clear picture of what their clients want and need. Both software products are available on the cloud which means you can work from anywhere.

Forecasting and analyzing sales data allows organizations of all sizes to create more accurate forecasts, expedite revenue growth, and encourage collaboration among management teams. Many organizations rely on CRM applications to manage customer and sales data. Without sales forecasting and analysis, CRM has limitations. For example, CRM systems show limited visibility into prospective sales and give limited ways to see screenshots of data at different times. This kind of knowledge is significant because it gives a better understanding of creating accurate forecasts. Some important advantages users receive from a sales forecasting and analysis solution are understanding significant changes in forecast over time, integrating sales and corporate financial plans, and improving structure across finance, sales, and marketing companies.

Microsoft Dynamics CRM and Salesforce offer many choices for helping businesses get quick access to the data they need to run their companies. Microsoft has a wide array of applications and tools that can be incorporated into its own CRM system. You can learn more about these two different CRM systems on CRM Switch. The systems you choose for your business can shape the growth of your company. I suggest researching more and using the links I have provided throughout this article.

To continue learning more about sales forecasting and analysis for Microsoft Dynamics CRM and Salesforce, read the rest of the article here.

by Solver

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