But any software is only as good as the people that use it. Your team needs to use your CRM software effectively to get the most out of the technology.
When everyone is on board and using the CRM properly, you’ll have a number of ways to improve visibility throughout your sales pipeline and your organization.
Quickly Generate Visibility Into Leads
CRM automation tools give you fast and transparent visibility into your sales pipeline. Let’s say you’re at a tradeshow and get a business card from a lead. Instead of someone manually inputting that lead’s information into the CRM system, today’s CRM tools let you scan the business card and immediately import the lead’s details into your system.
This automation saves a ton of time (imagine having to input information from 50 business cards), reduces the chances of manual data entry error and makes the pipeline of leads visible to the right people right away.
Identity Strong Opportunities And Weak Links In The Sales Pipeline
Businesses gauge how near they are to closing a deal by looking at where a lead sits in their sales cycle. CRM software helps you track leads as they move through the buyer’s journey.
With aggregate data on all your sales, you’ll know the likelihood of a deal closing. For example, a lead that’s stalled for six months may not be pursued as diligently as one that is moving through the various steps of the sales cycle.
Your can define your sales methodology in your CRM software based on percentages to close. With the right setup in your CRM system (and with everyone following the process) you’ll quickly see which opportunities are most likely to close.
Sales Pipeline Management: Spot Trends And Better Analyze Data
The analytics available in your CRM allow you to see what happens to leads at various stages of the sales funnel. You want to know when leads are leaving the funnel, and you want visibility into what happens to new leads after they enter the funnel.
These analytics help you spot trends. For example, you could highlight every lead that’s stalled halfway through the sales cycle and analyze what’s happened up to that point. This deep dive into your data might help you uncover ways to close more deals.
Want To Learn More About The Benefits Of Pipeline Management Software?
Admiral Consulting Group’s team of sales and customer service experts is happy to talk with you about bringing pipeline management software into your business or upgrading your current system.
by Admiral Consulting