Large corporations and small businesses can use Microsoft Dynamics NAV solutions to sell their products online. An eCommerce sales channel is no longer a luxury; it's a necessity. It must be treated with the same level of visibility and focus as any other business asset designed to generate sales and satisfy customers. Manufacturers should treat online sales channels as a crucial link in their overall supply chains.
Internet Retailer shared the story of a manufacturer that recognized its need for a new eCommerce website and took steps to update its online performance. Panini SpA is a manufacturer of banking payment technology that works with hundreds of clients around the globe, but online sales only make up 5 percent of its overall business.
Panini SpA's website was self-made and over 10 years old. It planned to revitalize its online sales by integrating its existing Microsoft Dynamics NAV system with Shopify online software. The company wanted the new solution to turn its eCommerce operations from a complicated IT task to a consistently successful part of its overall infrastructure.
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