The goal for every not-for-profit is to increase the financial support of donors, and at the very least, maintain the current level of support. Numbers matter and donors want to see how their money has impacted your mission. Key steps to gaining financial support include:
- Generating an annual report that includes financial charts, statistics and actual numbers. This is a great way to show your existing supporters that their funds are being well-spent.
- Publishing statistics and the level of return on investment for those projects that were funded by donations. A positive outcome and impact will help ensure additional donations.
- Being transparent about the strategies you’re taking to reach your goals along with the direction your organization will be going in the future.
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