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Judy Weston, SPS Commerce

Meeting Consumer Expectations, the Omnichannel Retail Mandate


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Today’s omnichannel retail era is all about creating a consistent consumer experience. From in-store pick-up of products ordered online to one-click purchases delivered to your doorstep, the consumer demands ease and convenience. The consumer is shopping in-store, online and from any number of devices, the omnichannel era has arrived but many retail companies aren’t ready according to the latest research. A recent research report by SPS Commerce and Retail Systems Research (RSR), Retail Insight: Fulfilling Consumer Expectations, examines the industry in the quest for omnichannel.

What can retailers, suppliers and logistics firms do to get a jump on omnichannel? The benchmark survey found that all players in the retail ecosystem, including retailers, vendors and logistics service providers, aren’t very far along in developing their omnichannel strategies, let alone executing them. In fact, across the survey of hundreds of retail practitioners, only about 5 percent of companies reported they were ahead of their peers and have executed most of their omnichannel strategy, while 37 percent said they lagged at looking at their options and setting a strategy.

The omnichannel is ripe with opportunity and consumers are already there. If you are looking to help your retail customers kickstart their omnichannel retail strategy, see the BOOTstrap recommendations in our complimentary Retail Insight report.

Or, we invite you to visit us at Microsoft Convergence 2015. Stop by booth #1410 to get your omnichannel questions answered and see product demonstrations. Plus, among the many sessions at Convergence, check out:

  • SPS Commerce EVP David Novak’s talk on Bridging the Gap: Advice on EDI in the Omnichannel Era on Wednesday, March 18th from 12:30pm – 1:30pm EDT.
  • Or, see David present at the Expo Theater on Wednesday, March 18th from 10:30am – 10:45am EST at the Media Wall.

by SPS Commerce

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