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Data Discovery—Marketing Hype or Real Deal?

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Is data discovery something real and distinct from business intelligence or is it just another marketing term aimed at attracting people who haven’t shown interest to date?

It’s real.  Oracle calls data discovery “an ongoing dialog with the data” that “happens in the moment at the hands of the data analyst.”

Data discovery allows those with analytical minds to dig deep into data for critical insights.  They don’t start with an hypothesis or even a question—they just start analyzing the data.  Because of this, those who engage in data discovery have different functional needs than those who use business intelligence for reporting and traditional analysis.

Read on…

BIO Video FrameJoin us for a free webinar for an introduction to all of BIO’s business intelligence, reporting, and data discovery capabilities.

Click here to read Aberdeen’s report, Introducing the Analytical Mind Map: The BI Personality Test. Not just informative, this report is actually fun to read.  At the end, there is a link to Analytical Detectives: Solving Data Mysteries, which has the detail on Aberdeen’s Detective persona I referred to above.

Contact us by phone at 203.327.0800 or by email at

By Sandi Richards Forman of BIO Analytics Corp., a Microsoft Dynamics Business Intelligence (BI) Solution Provider


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