Consumer buying behavior has changed; today more and more users go online to find more about their product, compare products, compare prices, read reviews and make online purchases. Consumers today buy everything from their groceries, clothes, and electronics to jewelry online. No brand today can rely solely on their physical store to be successful in today’s market. eCommerce, as highlighted above, has become a very important channel for both consumers and brands making it imperative for brands to have an online presence.
But, with so many options available how does a business select the right eCommerce platform. We are an eCommerce company and have worked on multiple eCommerce platforms over the years and have found Magento (Disclosure: We are Magento Industry Partners with eCommerce and integration products around Magento) to be the best possible choice for businesses for multiple reasons.
Powerful, Feature Rich and Cost Effective Solution
Magento is a robust and feature rich platform with various out-of-the box features to help you grow your business. While Magento’s Community Edition is an open source and free platform, its Enterprise Edition is paid and packed with Enterprise features for more advanced users.
Marketing – Magento is equipped with a number of marketing tools like deals, coupons, private sales, loyalty programs, etc. to very easily promote your products online. Moreover, Magento’s advanced CMS support is compared to no others, and enables you to add detailed product description, images, videos, etc. to further attract and retain your customers.
SEO – Magento is a very SEO Friendly platform which allows your website to rank better on search pages. It includes SEO elements such as Meta content, use of the canonical tag, top-level URLs, search-friendly URLs, and even redirecting functionality.
Shipping and Payment Support – Magento supports more than 12 payment gateways (and you can choose from more than 87 different payment extensions) and integrates seamlessly with multiple shipping carriers. This flexibility ensures that you never lose a customer because of payment or shipping related issues.
Multi Language, Multi Currency and Multi Store – Magento supports over 60 languages and multiple currencies. You can also operate multiple stores from the same Magento instance making you a truly global brand (you can now cater to multiple markets across the world with very little incremental effort).
Open Source Technology – Unlike restricted source code platforms, Magento’s open source technology makes it is highly adaptable to new innovations, especially with its active developer community.
Framework – Magento has been built using Zend Framework in PHP. PHP is a popular and highly adopted server side scripting language which not only makes the platform flexible but also it makes it easy and relatively inexpensive to find the required resources.
Scalability – As with any channel, traffic on an eCommerce store can be very seasonal and an eCommerce platform is expected to perform efficiently through traffic peaks and valleys. Magento was designed keeping scalability in mind and hence is very efficient and capable of handling very high traffic volume.
Magento currently is the most adopted eCommerce cart with more than 240,000 merchants worldwide putting their trust in this eCommerce platform. In October 2014, a survey of 1 million top sites (by AheadWorks) found that Magento is used by more than 30% (Magento CE and EE) of the surveyed eCommerce sites. Magento handles $25 billion+ in transaction volume every year.
What also adds to the popularity of Magento is that fact that it is owned by the leading eCommerce brand eBay. This enables Magento to offer customers, partners, and community members a wealth of experience and resources in commerce related technologies. It also means access to world-class, branded capabilities from eBay Marketplaces, PayPal, GSI Commerce, and others.
Developer Community – 500+ employees, 2000+ certified developers, 200+ top tier solution partners and a number of independent users and companies working on Magento make it a vibrant and happening community which everybody would want to be associated with. This community offers strong and reliable support for Magento users and is often the reason for the wide adoption of this eCommerce platform.
Extensions – Because of its active developer community and adoption a wide range of extensions (5000+), both free and paid, are available for Magento customers. Name a requirement, and there is probably an extension that already exists to meet that need. This leads to faster execution which gives businesses the ability to better time the market.
Integration – Further, Magento can be integrated with various third party applications like ERP, CRM, POS, PIM, OMS, etc. which allows you to get more out of your existing investments. The seamless integration with Dynamics ERP systems (GP, NAV and AX) and all the other benefits mentioned here make Magento a popular choice with Dynamics ERP users as their preferred choice of eCommerce cart.
Easy to Maintain and Customize, Flexibility
Last but not the least, one of the major contributors to the thriving ecosystem (developer and customers) of Magento is its Flexibility. Magento is very flexible and can be very easily customized to meet your requirements. To add to that it is also very easy to manage and maintain; Magento provides businesses with an intuitive and easy to use admin panel to manage multiple stores from a single interface. The same admin interface can be used to not only customize the store but also to create and manage customer records, orders, products, invoices and analytics.
How can i95Dev Help?
i95Dev is a leading eCommerce and integration company in North America which can help you build the right infrastructure required to truly become an omni-channel business. Our Ecommerce Growth Engine (EGE) product is an integrated eCommerce solution built on Magento platform which gives you access to multiple channels like eCommerce, mobile, social media and online marketplaces while integrating them with Dynamics ERP systems.
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