In our last post we wrote about the selection process that comes with finding an eCommerce platform that compliments your Microsoft Dynamics ERP or CRM, which included key elements to consider. For those that took our advice and chose an integrated eCommerce platform, this post will provide some additional elements to be aware of and things to consider before and during the implementation process of that solution.
An integrated eCommerce solution should…
First, it’s important to note that the eCommerce platform should provide complete integration with your Microsoft Dynamics ERP or CRM. This should include customers, pricing, inventory availability, payments, orders and any other key fields that may be unique to the way your business operates. If this piece is lacking, then the integration isn’t really serving your business the best way it could and perhaps a different platform should be reviewed.
Another important element that should be available to your organization is on premise or cloud hosting. On premise hosting offers more flexibility with the product, however this option requires your organization to set up and invest in a lot of hardware and software to ensure the web store is secure and can run smoothly. A web store hosted in the cloud can typically go live faster, has lower startup costs and is as, if not more, secure and reliable than choosing on premise hosting.
Other important pieces
- Does your eCommerce platform include payment processing and has that been set up?
- Are integrations with tax service providers available and have they been implemented?
- Have you cleaned up your database? For example, accurate and current SKUs or pricing/multicurrency setup for global sites.
Once these key configurations have been made, you’ll be ready to build your site.
“Wow” your customers with your web store
Consumers expect a similar experience across all selling channels. This means your eCommerce website should deliver a similar look and feel to your corporate website. This holds true for mobile and tablet web stores too. The easiest way to deliver a universal experience across devices is with responsive web design.
Another key element is delivering top-notch customer service. This can be done by offering online chat, a direct line for support calls and accepting online returns. Customers expect to be able to contact your business however they prefer, which varies greatly. Address this by offering multiple communication options and be sure to reply promptly.
And finally, deliver a personalized experience. When a customer with an account logs in, welcome them with their name at the top of the screen. Make it easy for them to find products they may be interested in by showing related or substitute products of purchases they have previously made. When they proceed through checkout, have their address and payment information saved so they can easily check a box versus filling out numerous fields again. These are some simple ways to deliver a more personalized experience.
For more answers to questions surrounding integrated eCommerce for your Microsoft Dynamics ERP or CRM,