The retail industry is increasingly becoming more complex and is no longer dominated by physical retail locations. In today’s environment, consumers demand higher quality customer service and are willing to switch brands to fulfill this requirement. Consumers push for alternative buying options, whether that is in a physical store or online, and they expect expeditious shipping for free. With these new retail standards, retailers are driven by consumers’ need to find new technology and software solutions that meet the demands of the new retail environment.
A fully integrated, end-to-end,
Retailers can expand markets by having a flexible retail strategy that meets the needs of consumers, as well as staying current in the industry. Going omni-channel can drive retailers’ success by offering products through whatever channel the customer desires, while at the same time streamlining operations to reduce operational costs, increasing efficiency and profitably, and obtaining powerful insight to make more informed decisions.
Break away from the traditional, brick-and-mortar retail environment to bricks and clicks by following the
About Hannah Horning
Hannah Horning is a part-time Marketing Associate at ArcherPoint as well as a full-time student at Ball State University. Hannah is currently a junior, pursuing a bachelor’s degree in Psychology and Marketing, and is an active member of Psi Chi, the International Honor Society in Psychology.
by ArcherPoint LLC