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9 Pie Charts to Illustrate Convergence Event Trends


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When we look at trends and statistics from Convergence 2013 it can give us some very good ideas of what to expect at Convergence 2014 - especially when we get to look at pie charts; everyone loves pie!

First of all, Microsoft Convergence is the annual user event for customers and prospective customers of all Microsoft Dynamics solutions including:  Microsoft Dynamics GP, Microsoft Dynamics SL, Microsoft Dynamics NAV, Microsoft Dynamics AX, Microsoft Dynamics CRM, and even the rarely mentioned Microsoft Retail Management System.

Convergence 2013 Stats

  • Overall Convergence attendee satisfaction score of 3.53 on a 4 point scale
  • 96% of Convergence attendees stated they would attend again
  • Total attendance: 11,138

Number of customer and prospective customer organizations:

  • Total companies: 2,602
  • Customer companies: 2,152
  • Prospect customer companies: 450

Average number of customer and prospective customer attendees per organization:

  • Average total number: 1.71
  • Customer average: 1.76
  • Prospect average: 1.47

So now let’s check out some pie charts, shall we?

1)      Prospective Customer By Product

In 2013, 45% of the prospective customers who attended Convergence were there to evaluate Microsoft Dynamics CRM,followed by 35% interested in Microsoft Dynamics AX.  Because these implementations tend to be larger (and more expensive) my guess is that more gift passes are given to these companies – from the partner or by Microsoft.

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2)      Customers By Product

On the other hand, the largest number of customers who attended Convergence 2013 were there for Microsoft Dynamics GP at 38%. Dynamics GP would seem to still have the most active customer base, especially in the US.

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3)      Prospective Customer by Industry

In terms of industry representation, the majority of prospective customers were in the Manufacturing industry (23%). This makes sense since large, global manufacturing companies are the ones that would be evaluating Microsoft Dynamics AX.

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4)      Customer By Industry

For actual current users, the majority were in the “Other Industry” category, which could mean anything. But Manufacturing Industry at 24% is again one of the highest by a long range.

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5)      Prospective Customer by Location

67% of the prospective customers to attend Convergence 2013 were from the USA. This makes sense for a US event. International travel is likely not justified for a company in the evaluation stage.

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6)      Customer by Location

Although Convergence is now a worldwide event, 82% of attendees were still from the USA, and 90% from North America. It is always nice to see the international delegates as they arrive though.

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7)      Prospective Customer by Company Size

The majority of the prospective customers who attend have 1000+ employees. Again, I believe this relates to the large manufacturing organizations looking at Microsoft Dynamics AX. But it is nice to see that the next sweet spot is 100-499 employees with 21%.

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8)      Customer by Company Size

For the existing Microsoft Dynamics customers who attended Convergence 2013, 40% were representing companies in that 100-499 employees range, followed closely by the large organizations, 34% with over 1000+ employees. These large organizations are also very likely Microsoft Dynamics CRM customers.

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9)      Convergence Tenure

The majority of attendees are coming to Convergence for the first time, at 42%,  followed closely by the 2-3 year repeat attendees at 35%.

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Top Titles of Convergence 2013 Attendees were Account Executive, Accounting Manager, Business Analyst, Business Development, Manager, CEO, CFO, CIO, Consultant, Controller, CTO, Director, General Manager, IT Director, IT Manager, Managing Director, Partner, President, Product Manager, Project Manager,  so there literally is something for everyone.

Will Convergence 2014 event statistics exceed 2013 results? We will have to wait and see. But personally I do think that New Orleans is a much bigger draw than Atlanta as a venue, so that will likely have an impact.

How about you, will you be at Convergence 2014 so that you can be included in these pie charts next year? I hope to see you there.

By ERP Software Blog Editors, www.erpsoftwareblog.com

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