People often ask me about our focus on BI for the mid-market. There’s no question this is our area of strength. We’ve always been committed to over-delivering for our partners and customers, most of which happen to be in the mid-market for Microsoft Dynamics. While we have customers in the multi-billion dollar revenue range, and our
Another reason we thrive in the mid-market is because that’s where we started. Even our old consulting-focused business in the past has always been in the mid-market. We started working with Microsoft ERP systems and grew our partner channel, all of which are pretty much focused on mid-market and the Microsoft platform.
Lastly, mid-market organizations traditionally haven’t needed—and probably couldn’t have afforded—a full-blown business intelligence solution. When I say business intelligence, I define that as financial reporting, consolidations, operational reporting, budgeting, forecasting, dashboards and data warehousing. We’ve always seen this as a competitive advantage, because our BI360 solution does provide all of these capabilities, and is priced for the mid-market enterprise.