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Why NAV Has the Largest Slice of the Microsoft Dynamics Pie


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Are you considering making an investment in Dynamics NAV or have you already done so?

A recent article by Partner Power International highlighted some particularly insightful stats about the Microsoft Dynamics customer landscape:  now is a great time to be a Dynamics NAV user with NAV representing 45% of the total installed license base globally and amounting to around 94,000 companies using this particular ERP system. Furthermore, NAV is the biggest slice of the Dynamics pie with other products in the suite taking in the following shares: GP (21%), CRM (19%), AX (9%), SL (6%).

These statistics are not obvious, however, they don't surprise us either. Why? Here are three reasons why Dynamics NAV is, and is likely to remain, the leading ERP product in the Microsoft arsenal:

  1. Copy and paste bi- directional ease of use between Excel and NAV

Working with tabular data is a core element of any ERP user experience. At first, it may seem strange to list this as the number one reason NAV will remain Microsoft's killer ERP app, however, it represents a great example of how Microsoft is anticipating user needs and typical use cases, and creating features that drive efficiency in a big way. Of course, there are many additional examples of ways that NAV makes previously complex tasks almost effortless, cutting out redundant activities, saving time, and increasing accuracy.

2. NAV is the leading Dynamics ERP product for SharePoint integration

Although they are related, documents and images need to be managed differently from the structured, transactional data that ERP systems manage. SharePoint and Office 365 have become a leading technology for company portals, knowledge management, and access to data. NAV2013 ships with tools for integrating SharePoint documents and the NAV Portal Framework - a robust set of tools for creating role-tailored user ERP experiences in SharePoint. Having SharePoint as a turn-key aspect of your investment in NAV means that your business will get organized faster and be on its way to streamlined data management.

3. NAV will be the first Dynamics product to be cloud-ready

In the future, most ERP systems will live in the cloud and the advantages are clear: infrastructure costs are lowered and data can be accessed from anywhere on virtually any platform, including mobile phones and tablets. In addition, cloud-based solutions mean that businesses can scale up and down easily during busy or slow months, making them more flexible by allowing them to meet their needs without redundant investments. The sooner businesses adopt these changes, the better. Having NAV at the forefront of these developments in the Dynamics suite makes it an appealing prospect.

Over the years, Dynamics NAV has succeeded by blending an intuitive user interface with an acute understanding of a business’ operational needs to create a unique software solution. Through staying at the forefront of feature and function developments like those listed above, NAV continues to establish its hold on the market – with good reason.

Interested in selecting NAV for your company or learning how the above features can be used to your advantage? Send us an email: lars@catapulterp.com

by Catapult ERP

2 Responses to “Why NAV Has the Largest Slice of the Microsoft Dynamics Pie”

  1. Catapult ERP says:

    Thanks for your comments Craig! We think you make a great point – the statistics might look very different if the analysis factored out double counting that might occur because of companies that run GP, NAV or AX plus CRM. In our practice, providing long-term support and managed services for companies running NAV and CRM we see many organizations who fit this profile, with both products deployed. Certainly the trend will continue as more companies adopt Microsoft CRM instead of native CRM functions in NAV and AX.

    If we exclude the 19% of total companies running CRM and look at NAV as a percentage of the overall ERP customer base, the figure improves to 55%. Looking at it this way underscores our point – NAV will likely remain the best-selling ERP product from Microsoft because it offers the most bang for the buck.

    In addition, it is important to note that these statistics represent the worldwide Dynamics user-base. Since a great deal of NAV users are based in Europe, this means that the statistics are not exclusive to North America. If they were, the numbers would indeed look different. We found this blog post helpful in clarifying that: https://www.erpsoftwareblog.com/2013/04/how-many-companies-use-microsoft-dynamics-erp

  2. I hate to be confrontational, but the usage statistics do not add up for me. The market percentage for NAV, GP, AX and SL add up to 81%. The statistics claim CRM makes up the other 19%, but that makes little sense. CRM is not an ERP. Many businesses have one of the Dynamics ERP flavors AND Dynamics CRM. Perhaps, as the author says, that is why these statistics are not “obvious”. They are just nonsensical.

    Was this a typo of some sort? Do you have the actual breakdown that equals 100% for the ERP space?