We live in a fast-paced world where consumers seek efficiency and convenience. They are interested in technologies that let them instantly access things like bank accounts or
For starters, your checkout page must be clean and organized. Do not ask too much information of the consumer, as this might scare them away. For example, if the purchase being made is for a digital item, consumer shipping information is irrelevant. It is also a good idea to provide the ability to check out as a guest rather than requiring an account to be made. A one page guest checkout built into your web store makes completing purchases a quick and easy process for your customers.
Another beneficial tool for a web store is a variety of payment options. Find an
When consumers are browsing your web store, make it easy for them to find what they are looking for. For example, features such as related products or linked attributes will make searching easier. Start by grouping like items together by characteristics like color series or style, this will allow customers to browse a large SKU inventory with ease. One step further would be to add linked attributes. This means providing a way for consumers to shop through products by specifying criteria in customized dropdown menus. For example, linked attributes would allow a customer interested in a specific type of shoes to find only brown dress shoes with a heel height of three inches that are in stock. The attributes in this case would be style, color and heel height. Another way to capture more sales is by showing related products. This means displaying items similar to the one currently being viewed in a separate web part on the product page. This could be done by linking similar inventory items using a built-in feature of your e-commerce solution. All three are ways not only to help a customer find what they are looking for, but also to entice them with another item they might add to their cart.
The final tip is to provide a place for customers to leave product reviews. Again, according to KISSmetrics, 57 percent of online shoppers research reviews prior to making a purchase.
Providing easy, streamlined checkout is one step toward making sure your web store is user friendly. Doing so will help increase your sales. If these are features that your current web store is lacking, contact Azox today to learn more about out
by Azox, Microsoft Dynamics ISV Partner