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Sikich Boston

What Kinds of Companies Run Microsoft Dynamics GP? Big or Small? Short or Tall?

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I can’t explain exactly how this happens. Here at Altico, our marketing is focused on 4 sectors: manufacturing, distribution, service organizations, and software development companies.  And yet, even before social media marketing expanded our reach, we found that our client base was as varied as the colors of the rainbow.

Of course, as the marketing director, I know exactly where they came from (the secret is referrals), but it’s still surprising how many of our clients do NOT fall into the 4 pillars that we’ve designated as our areas of expertise. What’s NOT surprising is that Microsoft Dynamics GP can successfully handle such a broad range. It’s the advantage of a horizontal solution that also includes modules for key verticals.

We’re 9 days into 2013 and around one month shy of our 8th anniversary, so this is as good a time as any to take the long view and analyze the make-up of our client base from an industry perspective.


Distribution Education Entertainment Finance


35 5 3




Healthcare Holding Company Internet

Life Sciences

2 8 1 2




Medical Device Nonprofit Professional Svcs. Publishing
50 8 5 15



Real Estate

Retail Services Software Dev. Telecommunications
4 4 27 18




Travel Utilities    
2 1



Arguably, some of my categories could be combined or split (say Discrete Manufacturing vs. Process Manufacturing). And since several people enter data in our Dynamics CRM system, some categories could be interpreted differently by different people. For example, should a nonprofit hospital be categorized as nonprofit or healthcare?  But for better or worse, this is the way we’ve been tracking them since we opened our doors.

The point is the rainbow. More colors than the famous NBC peacock logo.

Speaking of the NBC logo, does anyone remember when that was introduced in color? I don’t recall the exact date but NBC ran some kind of contest related to identifying the colors of the peacock. I vaguely remember being sad that I couldn’t enter the contest because we didn’t have a color TV!

 By Marcia Nita Doron, Altico Advisors, Microsoft Dynamics ERP and Microsoft Dynamics CRM Partner serving New Hampshire (NH) and beyond.

2 Responses to “What Kinds of Companies Run Microsoft Dynamics GP? Big or Small? Short or Tall?”

  1. Nancy – I love diversity, not just when it comes to the companies in the Altico client base, but also in life. I enjoy interacting with friends from diverse backgrounds, and living in a diverse community. Life is so much more interesting when one is not just interacting with people who think the same thoughts, or watch the same movies, or read the same books. Viva diversity!

  2. Marcia – Your company is a lot like ours, we have customers on Dynamics GP across many industries, but manufacturing and distribution companies are by far our top customer. They are certainly fun to work with and the solutions are more complex! Maybe that is why I like to work with them so much,they keep me busy in the sales process. – Nancy