What do Google+ and Microsoft Dynamics ERP Have in Common?

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I was reading a blog post this morning about the ways that Google+ is changing how people use the internet, even though people don’t really want to use it.  As I read, I was struck with how familiar the language was.  Especially phrases like:

“Features don't matter. In fact, focusing on features does nothing more than over-complicate a message and reduce the adoption speed of a software product.”


“Users care about a set of minimally viable features and a simple, user-focused design. Google is getting past focusing on features and working more on points of integration with other products.”

Those are the exact same concepts that Microsoft has been embracing when developing updates to their Dynamics ERP solutions.

Focusing on Features will Slow You Down

In the world of competitive mid-market ERP solutions, side-by-side feature comparisons are becoming increasingly futile on account of the fact that the features sets are so similar.  Sure, some products offer different industry focused functionality, but the core feature sets promise similar financial and operational deliverables.  Putting too much emphasis on the features of an ERP system can bog down your selection process.  While Microsoft Dynamics ERP products do contain industry leading features, that is not what makes them stand out from their competition.

User Adoption Relies on Usability

Like Google+, Microsoft Dynamics developers have created ERP solutions that are unique in their usability.  Microsoft Dynamics ERP systems have a similar look and feel to familiar Microsoft Office products.  In addition, they work seamlessly with Microsoft Office products to provide a cohesive user experience.  Microsoft Dynamics ERP systems are geared around role-tailored user interfaces with individualized homepages and dashboards so that each user has quick and easy access to the information that is most relevant to their role and daily tasks.  All of these facets work together to make Microsoft Dynamics systems the most usable and quickly adopted ERP solutions in the marketplace.

It’s All About Integration

Like Google, Microsoft and their partners have focused a tremendous amount of development effort on making Dynamics ERP solutions easy to integrate.  Microsoft Dynamics ERP solutions offer out-of-the-box direct integration and interoperation with other business tools like Microsoft Dynamics CRM, SharePoint, Windows® AzureTM, Microsoft Lync, SQL Server Reporting Services, and more.  They also leverage a straightforward integration platform based on Web services technology that connects applications to and from Microsoft Dynamics, and enables internal or external developers to create independent integration adapters that are not dependent on Internet Information Services (IIS)—eliminating the need to buy separate servers and greatly simplifying infrastructure and IT management.


Unlike Google+, Microsoft Dynamics ERP solutions are NOT the industry latecomers trying to carve out a niche.  Microsoft Dynamics ERP solutions are business management software stalwarts, helping companies across the globe streamline operations and enhance their financial and operational processes for over a quarter of a century.

Considering a Microsoft Dynamics ERP solution?  Request a complimentary Business Strategy Assessment today for assistance selecting the right Dynamics ERP system for your unique organizational needs.

By Socius, a Microsoft Dynamics ERP partner in Ohio, Kansas City and California

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