For so many people, this is the time of the year when thoughts are focused entirely on year-end and the transition to the new year. Are we going to make the forecast? Will we close that big deal? What January deal can I pull into December if we fall short on revenue? How can we repeat our successes in 2012? Avoid repeating failures? What are we going to do differently next year so we can make that new budget with the increased revenue line? Business intelligence is the obvious answer here.
But maybe you’re thinking, “If I buy a (or start to use our existing) Business Intelligence (BI) solution now, I might be able to use it to help with year-end 2012, but not 2011.” Not necessarily so--it all depends on the solution you use. You’ll want a solution that is easy to install and easy to use. Today, many BI applications make that claim. But in order to be up and running quickly, you need a lot more—you need a complete platform with connections to the data that are extremely detailed, built-in tools that are already tested to work with the BI system, and content that frees you from having to be a programmer, statistician, designer, report writer, and mathematician.
Content—what do you mean? Some products give you a visualization tool that puts you in the driver seat—without driver’s ed. BIO business intelligence software for Microsoft Dynamics includes 60 pre-programmed reports and views, built-in calculations, pre-built cubes, and other out-of-the box content like over 400 pre-defined business objects, folders, hierarchies, formulas, metrics, and more. This means you can get started learning more about your business and making more informed decisions the minute you are up and running. With some tools, you open up the first screen and say, “Now what?” With BIO, you open up the first screen and say, “Let me take a look and see who are my rising stars.” “Who were my top customers last year who haven’t purchased anything in the last three months?” “How does revenue compare to margins by geographic area by year?” And with a few clicks you’ll get insight that could have taken months to assemble before—and that’s if you thought to ask for that particular analysis.
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By Sandi Forman of BIO Analytics, Corp.,