Some companies don’t allow access to Facebook while some use it as a vital tool in their marketing and sales models. Which is the right path to go down and should you walk, run, skip, or crawl?
There are many benefits to using social media sites for business – they are easy to use and can improve communication between you and your customers, vendors, and even business associates. Social media can also shed some light on how you might improve your business operations, product, and customer service. Some corporations also use social sites to provide offers, tips and information, or use contests to keep the attention of their customers. Customer loyalty, satisfaction, and repeat business are important to capture and maintain. However, the risks for using social media are also precarious – there is little to no security to protect customer or corporate privacy and there is no control or process for collecting consistent data. So, what is a company to do?
Before jumping on the social media bandwagon, first decide on what you want to accomplish by using social media. Does your current business software have an add-on module that might accomplish your goals in a more safe and secured manner?
There is a lot of buzz about merging business intelligence software with social media software. The popularity and ease of use of social media software, like Facebook, combined with the business intelligence software of ERP, such as Microsoft Dynamics GP could be very powerful. Unfortunately, the security and structure isn’t there yet. In the meantime, Microsoft Dynamics CRM will give you the security, structure, and power to improve employee and customer interactions.
By Rimrock Corporation,