"There is a fundamental shift going on," Stephen Elop, president of Microsoft Business Division, said at this year’s Convergence. He strongly suggested that as part of the shift, Microsoft Dynamics will increasingly become less a discrete offering and more part of a diverse integrated package for users. On the functionality and integration fronts, Microsoft Dynamics products can be expected and already are integrating with each other (as in the just-announced Microsoft Dynamics® CRM and Microsoft Dynamics® GP integration). The launch of
But another key part of the shift is what Elop referred to as "the cloud computing economic model." The key advantage of the cloud is
It sounds like Microsoft is on board for this transformative way of business. Elop mentions that although the lower costs sound like a negative for Microsoft, it really opens a door to a new market for Microsoft to be a part of and that is exciting.
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By: Karen Riordan, SSi Consulting,