Summer in Colorado is a great time to be active: biking, hiking, rafting, softball, golfing; the list of fun and healthy outdoor activities is endless. And as with any athletic activity, the risk of injury is always a remote but very real possibility.
So you can imagine my consternation when last week I broke a bone in my right foot. How, you might ask? I wish the response was by participating in one of the above mentioned activities I love so much but in truth I tripped over a shoe coming down the stairs at my house. So I now have a "boot"(similar to a ski boot) that provides stability while allowing me to walk - however these clumsy boots are the reason I gave up skiing (therefore my love for summer sports over winter!)
I mention this as I prepare to leave town to attend the annual
Since my mobility is now severely constrained , I won't be able adhere to my usual modus operandi, which is to zoom by the exhibits, avoiding eye contact and barely giving any particular vendor enough time to even say hello (although I always seem to find time to sample their baskets of candy).
But the more I think about it, a forced slowing down of my pace is probably a good thing. I think we often take for granted the time and effort these show vendors put into a particular conference. And really, what better way is there to meet and view firsthand different software solutions that may fulfill a need and provide great benefit for your company.
So the next time you attend a trade show, be sure to take the time to speak to vendors who offer industry specific or even generic solutions that can take your business to the next level. I am sure you will be glad you did and the vendors will certainly be appreciative. And who knows, you might just end up with something a bit more valuable than a key chain or bouncy ball.