BIDZ.com is a publicly listed retailer that specializes in jewelry, fine art, collectibles, and accessories sold through an online auction format, offering products from leading brands such as Gucci, Chanel, Disney, Rolex. Providing its customers quality products as well as complete control over the purchasing process are hallmarks of the company and its two divisions, BUYZ.com and Modnique.com. BUYZ.com is an online jewelry store, and Modnique.com is a store that offers special discounts and sales on designer clothing and accessories.
With its previous ERP software limiting the company’s business directions, BIDZ wanted a solution that offered complete management over all the company’s data and processes—from accounting, to inventory data, to warehouse data, and so on. BIDZ needed an enterprise software solution that offered flexibility to launch new lines of business as well as provide integrated functionality for sales, purchasing, inventory, warehouse, and financial management.
The enterprise software also needed to be flexible to work with its unconventional business model, with very different selling formats across three unique divisions—BIDZ.com, BUYZ.com, and Modnique.com. In addition, BIDZ needed a system that could integrate with its online sites and handle a high volume of orders from inventory that changed very frequently.
With three different online stores operating on different models, the rich functionality of Microsoft Dynamics AX offers complete organization and in-depth reporting of each BIDZ entity’s business processes. BIDZ selected Microsoft Dynamics AX due to its flexibility, superior technical architecture, deeply integrated functionality, ability to easily integrate with its online sites, and ability to scale to handle its large volume of transactions. Microsoft Dynamics AX provided BIDZ with a complete solution that streamlined sales and purchasing processes, as well as a single consolidated database that containing all information in one place. The flexible platform of Microsoft Dynamics AX also strengthens the company’s business growth and development by supporting many unique customizations and adaptations.
The case study delves into the specifics of how BIDZ operates with Microsoft Dynamics AX, the tangible benefits the company receives from using the system, and the ways in which Microsoft Dynamics AX gives customers a superior shopping experience across all of the BIDZ entities. With this solution streamlining the sales and purchasing process across its unique business models, BIDZ has the solid foundation for future business expansion and is able to optimize valuable resources and time.
Ashley Harbaugh is a Product Marketing Specialist at Ignify. Ignify is a technology provider of