http://www.erpsoftwareblog.com/2009/12/use-customer-references-case-studies-and-testimonials-to-aid-in-your-selection-of-erpaccounting-software/ Microsoft Dynamics vendors provide comparisons and opinions to professionals in the ERP/Accounting software selection process Tue, 07 Feb 2012 12:12:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.erpsoftwareblog.com/2009/12/use-customer-references-case-studies-and-testimonials-to-aid-in-your-selection-of-erpaccounting-software/comment-page-1/#comment-1664 David Sroka Mon, 21 Dec 2009 17:29:44 +0000 http://www.erpsoftwareblog.com/?p=2434#comment-1664 Customers who have gone through the selection, implementation and ongoing relationship with a vendor will always be in the best position to provide valuable insights. To your comment: "..unless they know for a fact that the customer is going to provide a glowing review.." I'd say that the customer reference world (where we live) is changing. Marketing departments, typically in charge of customer references/content, are responding to the feedback that "real" is better than manufactured. The YouTube phenomenon has had a lot to do with that, as well as the rise of social networks where customers talk more openly and without vendor censorship with other companies. If an ERP vendor still offers primarily "rosy" customer insights, a quick search of the Web will probably uncover blogs, customer communities, tweets and other sources of unvarnished insights. Customers who have gone through the selection, implementation and ongoing relationship with a vendor will always be in the best position to provide valuable insights. To your comment: “..unless they know for a fact that the customer is going to provide a glowing review..” I’d say that the customer reference world (where we live) is changing. Marketing departments, typically in charge of customer references/content, are responding to the feedback that “real” is better than manufactured. The YouTube phenomenon has had a lot to do with that, as well as the rise of social networks where customers talk more openly and without vendor censorship with other companies. If an ERP vendor still offers primarily “rosy” customer insights, a quick search of the Web will probably uncover blogs, customer communities, tweets and other sources of unvarnished insights.

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